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Aug 21

Crypto Mondays London- Marketing Unleashed: Navigating Web3 and Beyond

August 21, 2023 @ 6:30 pm - 9:30 pm

Are you a start-up/founder? Ever wondered the best way to market your project to a specific audience?

We’re bringing together some of the best marketing minds in the industry to chat about leveraging SM platforms, the differences between marketing for web2 VS web3, marketing fundamentals, creating audience profiles, events strategy, the importance of building communities, the role of marketing for investment and so much more!


Harry Horsfall – CEO of Flight3:

Harry is a serial entrepreneur with a long track record of founding, scaling, and directing cutting-edge firms at the forefront of the Web3 and FinTech revolution. With over a decades experience in the blockchain space, Harry is an established thought leader and one of the industry’s most vocal proponents.

David Pugh-Jones – CMO & Founder of Darkhorse, Strategic Advisor to AssetPass, Chairman of the Charity, Neurodiversity in Business:

David is an executive business leader with over 25 years of experience as a marketing, brand, technology and creative strategy architect. Having spent 10 years with Microsoft as their Global Creative Strategy Director, before leading the European content and creative team at BuzzFeed as their Director of Brand Strategy, he embraced the startup and scaleup world of web3 over 5 years ago.

Emma Mkrtchian – Head of Web3 Marketing for CUDOS:

Emma is an established expert in Web3 and innovative technology. She has a proven record in shaping effective marketing strategies for notable Web3 startups including Genius Yield and CNFT.IO. Educated to Master’s degree, her background in Economics and Brand Management drives her expertise in growth marketing, strategy, and content creation. She is leading the way for CUDOS’ growth plans, providing valuable insights into community-focused and promotion-driven marketing approaches.

Jules Fernandes – Founder & CEO of Shine, Brand & Marketing Consultancy:

Jules is a brand strategist who believes in the power of people to drive brands, business growth and positive change in the world. Since founding Shine in 2019, she has helped early stage businesses accelerate impact with marketing strategy, clear positioning and compelling messages for customers and investors. Jules boosts her work with startups with 19 years at Visa in brand, marketing and sponsorship. There, she developed Pan European brand strategy, consumer and business activations with brands such as Disney, Olympic & Paralympic Games and Formula E. Jules is also a Startup Fractional CEO, Lawtech Mentor at Lawtech UK, StoryBrand Certified Guide and Marketing Apprentice Trainer.


  • 6.30pm – arrival and networking
  • 7.15pm – welcome from CryptoMondays and a quick intro to our sponsors
  • 7.30pm – panel begins
  • 8pm – panel Q&A
  • 8.15-9.30pm – Networking

Look forward to seeing you there!


Argentex LLP 25 Argyll Street
Argentex LLP 25 Argyll Street
London,W1F 7TUUnited Kingdom
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Crypto Mondays London
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